Every day in North America more individuals than you may realize use the major internet search engines (Google, Yahoo, Bing ) to search for products and services that you sell and provide. Chances are that if you are not on the first or second search results page for your keywords or phrases you are not going to get that call.
Search engine optimization, or SEO, is a term that refers to the art and science of getting people to find your website on the internet. It's a bit of a misnomer actually as you do not "optimize" the search engines but rather you optimize your web site to be found and to rank high on the search engines.
I can say from personal observation that SEO is a science that it not fully exploited in much of the plastic shapes supply chain. Most likely do not have an SEO strategy and have not given this subject the priority it deserves. Consequently, there is a real opportunity for businesses that develop appropriate strategies to lead in this area.